For players at all levels, Amazon is evolving into a legitimate destination for quality pickleball gear, not just budget paddles
There's a serious new contender in the ongoing competition for your hard-earned pickleball dollars.
In 2025, pickleball paddle sales on Amazon surged, with roughly 687,000 paddles sold accounting for $43.5 million in revenue , according to an article from Matt Hofman for Speak Pickleball .
During the year, more than 22 million people viewed pickleball paddle products on Amazon , highlighting the growing demand for gear on the platform.
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All the data in this article comes via Speak Pickleball . It's "sourced from a third-party tool and is meant to be directional; estimates should be accurate within 5-10%."
Growth in Both Volume and Spend Compared with 2024, Amazon’s paddle business showed healthy growth:
Paddle unit sales increased about 38% Total money spent jumped 55% year-over-year The faster rise in revenue versus units sold suggests that buyers in 2025 were choosing higher-priced paddles more often rather than focusing solely on the cheapest options.
"Whether you're just starting out or you're a tournament player, Amazon has become a one-stop shop for everything pickleball," said Hofman .
"The selection keeps getting better as more brands take the platform seriously."
Shift From Cheap Sets to Premium Gear Historically, many players have turned to Amazon primarily for budget paddle sets priced $50 or below .
In 2025, however, that ... FULL ARTICLE FOUND ON: https://www.thedinkpickleball.com/amazon-pickleball-paddle-sales-up-55-in-2025-surge-to-44-million/
