“Tennis has its traditions — I’ve never cared about fitting into them,” Kyrgios said of the attititude he's bringing to the new role.
Stack Athletics just made its biggest swing yet.
The fast-growing racket-sport lifestyle brand added global tennis star Nick Kyrgios as both an owner and its new creative director—an unmistakable signal that the company intends to shake up the culture around tennis, pickleball, padel, and crossover athletic fashion.
Kyrgios, known for his electric on-court athleticism and creativity, called Stack a natural fit.
“Stack represents everything I stand for—making noise and pushing boundaries,” he said.
We’re building a brand with real personality. If it doesn’t make people feel something, I’m not interested.” The appointment gives Kyrgios a hands-on role shaping design direction, capsule collections, athlete storytelling, and the overall aesthetic of the brand as it expands deeper into the world of global racket sports—including pickleball.
His influence is expected to bring a bolder, more expressive identity to a category long defined by tradition and conformity.
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The Dink Pickleball Alex E. Weaver
How the partnership came to be In the early days of Stack, president Jeremy Nef told me, Kyrgios was a... FULL ARTICLE FOUND ON: https://www.thedinkpickleball.com/nick-kyrgios-joins-stack-athletics-as-creative-director-raw-expressive-unapologetic/
